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Why character animation is great for bussiness?

Why character animation is great for bussiness?

Animation is one of the most important tools used in storyboarding and creating a cohesive film. It can help to establish the personality of a character, create action and suspense, and add humour.


Animation can be used to create a wide variety of characters, from the simple, like a character’s facial features, to more complex movements, like the way a character walks or dances. To create these characters, animators often use clay models, which are then scanned into digital form. This allows animators to create characters with a high level of detail and realism.


What is exactly character animation?

Character animation is the process of creating the individual movements and expressions of animated characters. Character animation is used in animation studios to create characters for animated films, television shows, and video games.

Character animation is a complex process that requires a diverse range of skills. Animators must have a strong understanding of anatomy, muscle movement, and movement sequencing to create realistic animations. They also need to have a deep understanding of motion graphics and lighting to create realistic and visually appealing animations.

Character animation is a critical component of animation studios. It helps create believable and engaging characters that audiences can connect with. It also helps create realistic and visually appealing animations.

Some basic principle used to enhance the character

  • Facial expressions
  • Movement
  • Stretch 
  • Exaggeration 
  • Rhythm 
  • Timing
  • Colour 

Types of character animation

1. Traditional Animation:

It is the process of making a visual image or motion by using a series of drawings or pictures that are automatically created through a process of drawing, painting, or sculpting. Animation is used in films, television, advertising, and video games. Traditional animation is the process of making traditional animation films.

2D Vector Animation:

2D vector animation is a type of animation that uses basic geometric shapes to represent motion. This type of animation is often used in video games and other graphic designs, because it is simple to create and can be sped up or slowed down to create a variety of effects.

To create a 2D vector animation, you first need to create your basic geometric shapes. You can use any type of drawing software to create your graphics, but it is usually easiest to start with a simple vector graphic editor such as Adobe Illustrator or Inkscape.

Once you have your basic graphics created, you can start animating them using the basic animation tools in your drawing software. You can use simple drawings to create simple animations, or you can use more complex graphics to create more advanced animations.

2D vector animation is a simple and easy way to create graphics and animations, and it is perfect for use in video games and other graphics-heavy designs.

3D animation:

3D animation is used for creating visual effects in films, television programs, video games, and commercials. It can also be used for creating educational and training materials.

3D animation is created by using an animation software program to create a three-dimensional model of an object or character. The model is then rigged with a skeleton or system of joints so that it can be animated. The rigged model is then animated by key framing, or by using motion capture data from a live action performance.

3D animation can be used to create realistic or stylized images. It can be used to create images that are impossible to create in real life, such as flying creatures or imaginary worlds and  also be used to create abstract images.

Stop motion Animation:

Stop motion animation is an animation technique in which objects are physically manipulated in small increments between individually photographed frames so that they appear to move on their own. The most common type of stop motion is clay animation, but the technique can also be used with puppets, toys, and other objects.

 Stop motion has a long history in film, dating back to the earliest days of cinema. One of the earliest examples is the work of British filmmaker J. Stuart Blackton, who used the technique to animate a series of drawings for his short film The Enchanted Drawing (1900).

Stop motion animation was also used extensively in the early days of television, particularly in the UK where it was used to produce many popular children’s shows such as Trumpton (1967) and The Wombles (1973)

Motion Graphics:

Motion graphics is a process that involves creating graphics that are used to animate a movie, video, or advertisement. Motion graphics can be used for a wide variety of purposes, such as creating titles, logos, or graphics for a video presentation.

The purpose of Motion graphics is used for

-Adding visual interest to a video

-Drawing attention to a particular element in a video

-Adding personality to a video

-Making a video more engaging

There are endless possibilities when it comes to Motion Graphics, and the sky is the limit when it comes to creativity.

If you’re interested in learning more about Motion Graphics, or are simply curious to see what all the fuss is about, check out some of the examples below.


Character animation can help businesses to create a strong branding identity, reach new markets, and connect with their customers on a deeper level.

  1. Character animation can help businesses to create a strong branding identity.

A strong branding identity is essential for any business that wants to succeed in today’s competitive marketplace. Character animation can help businesses to create a unique and memorable branding identity that will make them stand out from the crowd.

  1. Character animation can help businesses to reach new markets.

Character animation can help businesses to reach new markets that they may not have been able to reach before. By using character animation, businesses can connect with new audiences and introduce their products and services to them in a fun and engaging way.

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